From Vision to Image: Selecting the Ideal Branding Photographer for Your Business
People invest in people. As humans, there’s nothing we love more than being able to actually put a face to a name.
When marketing a product or service, your website and social media can only do so much without high-quality photographs. Your audience craves authenticity – they want to see you.
Personal brand photography allows you to visually tell your story, build trust, and connect with your audience on a deeper level. It attracts those coveted dream clients.
Yet, there's often a hurdle: the dreaded photo 'ick' feeling.
The discomfort of posing awkwardly in front of a stranger is natural. But avoiding branding photography could be holding your business back.
Choosing the right branding photographer is crucial. If they're experienced and make you feel comfortable, you might even enjoy the process.
It's tempting to rush and pick the first photographer you find on social media. But take your time. You must genuinely feel comfortable with them and excited to use the photos.
Not sure how to find the perfect photographer? Let's dive into some top tips.
Let Your Style Shine: Your branding photos should reflect who you are and what you do. While it's important for them to be visually appealing, they should also convey your personality and professionalism.
Each photographer has a unique style. Look through portfolios to find one that aligns with your vision.
Stay true to yourself; trends come and go, but timeless style endures.
Are You on the Same Page? Choose a photographer who understands your business and your goals. They should be marketing-savvy and able to connect with your audience effectively.
Ensure they have experience working with professionals in your industry.
Put Your Comfort First: Feeling at ease during the shoot is paramount. You should feel relaxed and confident, not pressured to perform like a supermodel.
Watch their work on social media or have a chat before booking to gauge compatibility.
Do Some Research: Don't rush into a decision. Review their work thoroughly and consider whether their style and locations suit your brand.
Read reviews and ensure they're insured and provide contracts.
Take Care of the Legalities: Ensure you understand the terms of the agreement, including usage rights and pricing.
Don't compromise quality for a lower price; investing in professional photography is an investment in your brand's success.
Finding the right branding photographer is crucial for your business's image. Take your time, do your research, and trust your instincts.
You can find out more about how their process will work by asking questions like:
How quickly will you be able to view your image gallery, and are your chosen images edited and retouched?
How will they help you prepare for the shoot, and do they offer styling advice?
Do they offer a clarity call before the session?
If all this information isn’t readily available on their site, drop them a message and make sure you’re clear on everything before you part with any money.
One of the most important questions to ask is: does their pricing suit your budget? If a photographer seems too cheap there’s generally a reason why, and they might cut corners somewhere or not have the experience to get the results you want. Ensure you know what’s included in the price that you’re paying. I hope you found these tips useful. Feel free to share them with anyone who might benefit.
I hope this has given you some food for thought! Choosing the right branding photographer is an important step for your business, but it's also an exciting one. Take your time to make sure you're happy with your choice before you splash the cash!
Feel like we’d be a good fit? Visit my brand photography page to learn more. My diary is usually booked out a few months ahead, so please don’t leave it to the last minute!
And if you're interested in family photography in Wellington, check this out if you love the thought of some gorgeous photos of your family with you in them too!
I hope you’ve found this blog post useful. I’d love you to share it with a friend you think might find it useful too.
PS. Want some help getting visible in your business (and without selling your soul in the process?) Get my free guide with my 8 tips to help you get visible in your business with confidence.
